Dillon’s Dogs is a bold and playful gourmet hot dog brand brought to life through a confident brand identity system. The project included full branding, menu design, art direction, and social media direction. A retro-style logomark and typographic palette meet custom food wrappers, cheeky copywriting, and stacked product visuals — all contributing to a street-savvy, Americana-inspired aesthetic. The result is a craveable, Instagrammable identity that balances fun with functionality.