Shelby & Co is a richly layered bar and kitchen concept inspired by Peaky Blinders—gritty, theatrical, and unapologetically bold. Cre8 Design Studio developed the full branding and spatial identity, drawing on the show’s industrial glamour and moody elegance. Symbolic signage, cinematic lighting, and vintage-inspired materials bring the brand universe to life within Birmingham Airport.

In 2025, Shelby & Co. was named Airport Bar or Pub of the Year (≤20M passengers) and Europe Regional winner at The Moodie Davitt Report's FAB Awards, firmly establishing it as one of the most Instagrammable airport bars in the world